By Alex Solomon, Co-CEO, Net at Work

If you’re an MSP reading this and have seen the news around Net at Work, what matters most isn’t our growth, it’s how that growth translates into greater value, opportunity, and impact for our partners and their clients.

From the beginning, we built Net at Work around accountability. We made a deliberate decision to own both the infrastructure and application sides of the business so our clients and our partners wouldn’t be caught in the middle of fragmented solutions or finger-pointing. That same mindset continues to guide how we collaborate today. Whether you’re partnering with us to extend your capabilities or exploring deeper alignment, our shared goal is simple: help you deliver better outcomes for your clients without forcing you to change your core business.

Many MSPs excel at infrastructure, security, and ongoing operations. Increasingly, however, client needs are expanding beyond those areas. Applications, ERP, data, process optimization, and now AI-driven transformation—are becoming essential to driving real business value. Our role is to help partners bring those capabilities to market in a way that is practical, scalable, and aligned to client outcomes.

We are investing heavily in AI and emerging technologies, not as standalone solutions, but as tools to solve real business problems, improving efficiency, enabling better decision-making, and unlocking new growth opportunities for our clients. Just as importantly, we are committed to bringing our partners along on that journey—equipping you with the expertise, frameworks, and resources needed to confidently introduce these innovations to your customers.

Culture remains central to how we build our partner ecosystem. We are intentional about who we partner with because alignment matters. We look for MSPs who prioritize long-term relationships, trust, and delivering meaningful outcomes for their clients. That’s why many of our partners remain independent while leveraging our expanded capabilities—and why others, over time, choose deeper alignment as a natural next step.

Partnering with Net at Work means more than access to additional services. It means access to a broader bench of expertise, integrated solutions, and a shared commitment to end-to-end accountability. It also reduces execution risk by giving you a partner who can support the full client journey; from infrastructure through applications, data, and now AI-enabled transformation.

An end-to-end model, built for what’s next

For nearly 30 years, Net at Work has evolved alongside the SMB and midmarket landscape. Our growth has always been a reflection of changing client needs..

As those needs continue to evolve, particularly with the rise of AI and digital transformation, the importance of an integrated, accountable approach becomes even greater. Clients are no longer looking for point solutions, they are looking for partners who can help them connect technology to real business outcomes.

Investing in scale to better support our partners

Bringing in a private equity partner was not about changing our strategy, it was about accelerating our ability to execute on it. It allows us to invest ahead of demand, expand our capabilities, and support partners more effectively across a broader range of client needs.

For our partners, this means:

  • Access to deeper technical and functional expertise
  • Expanded capabilities across applications, data, and AI
  • The ability to confidently address more complex client challenges

The strategy hasn’t changed, our ability to support you has grown.

Scaling with purpose

As we scale, we are focused on maintaining what matters most: accountability, service quality, and a relentless focus on client success. Growth only matters if it enables better outcomes for our clients and for our partners.

There are few organizations operating at the intersection of infrastructure, applications, and emerging technologies at scale. That creates both opportunity and responsibility. We are committed to continuing to evolve thoughtfully, ensuring that as we grow, we remain a partner you can rely on to deliver.

Looking ahead—together

The challenges our clients face are becoming more complex, and the pace of change—especially with AI—is accelerating. No single organization can solve these challenges alone.

Our commitment is to continue building a partner ecosystem where MSPs can:

  • Expand their value to clients
  • Participate in new areas of growth like AI and transformation
  • Deliver stronger, more measurable business outcomes

Most importantly, we want to continue bringing the right partners along with us on this journey, ensuring that together, we are helping our clients not just keep up—but move forward with confidence.

That’s what this next chapter is about, it’s not just growth, but our shared success.