CRM: The Gift That Keeps on Giving
Yesterday Nucleus Research, a renowned technology research firm, had a press release stating that Customer Relationship Management (CRM) applications have a $5.60 return for every $1.00 invested in CRM. Those of us in the industry that are intimate with implementing CRM have seen how customers can benefit greatly from the right approach to using CRM as a strategic tool for operational excellence within many firms. The major shift that we are now seeing is that firms are no longer trying to decide whether or not CRM has value and more interested in how to leverage the technology for the biggest benefit to the organization.
In the press release Nucleus mentioned that the current drivers that are improving ROI are secondary applications, mobile and marketing optimization. Putting that in a practical perspective companies are now integrating back office systems, providing access on handheld and tablet devices, and leveraging integrated email marketing platforms. All of these capabilities have a strategic value to any size organization. Integrating back office is a big deal for many of our customers right now. Mobile is also beneficial because it lets people work anytime or anywhere. And finally, email marketing can be a huge asset if you leverage CRM data to get to the right customers at the right time.
If you want to get more out of your CRM solution we would be happy to have a discussion or take a look at what you’re currently doing and give you some suggestions. With more than 15 years of CRM experience we can provide the right consulting to get you where you need to go.