ACCPAC CRM Named as one of Industry’s Top Customer Relationship Management Solutions

Pleasanton, Calif. (March 3, 2004) – ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), announced today that ISM, Inc. Customer Relationship Management (CRM) strategic advisers and software reviewers, has named ACCPAC CRM 5.6 as one of the industry’s ‘Top 15’ CRM packages for small and mid-size businesses (SMBs) for 2004.

ACCPAC CRM was chosen from dozens of CRM software packages submitted for review, which were tested by the ISM Software Lab at its Bethesda, MD headquarters. Each package was rated on over 200 criteria, including business functions, technical features, implementation capabilities and user support features.

“ISM’s selection process results in only the best of the best being recognized for their outstanding CRM capabilities,” said Barton Goldenberg, president of ISM. “Businesses are increasingly looking for well tuned integration of CRM to back office accounting and for greater choice in deployment so they have flexibility in the long run. Products like ACCPAC CRM provide businesses with that much needed flexibility.”

“ACCPAC CRM gives small and mid-size businesses the freedom of choice to implement and customize a CRM solution that suits their needs today, and can easily accommodate their changing needs over time,” said ACCPAC President and CEO, David M. Hood. “This latest recognition not only adds to the many awards and accolades ACCPAC CRM has garnered in the past two years, it also reinforces the strength and superiority of our product when compared to other industry offerings.”

ACCPAC CRM is a complete Web and wireless customer relationship management system that provides sales force automation, marketing automation, and customer care functionality. Vital customer, partner and operational information may be accessed over the Internet or via mobile devices, such as PDAs. Information is fully integrated with ACCPAC Advantage Series and ACCPAC Pro Series back office accounting software. ACCPAC CRM provides anywhere, anytime access, which enables companies to handle all facets of customer and prospect management via e-mail, the Internet, fax, or mobile devices.

Freedom of Choice-In Database, Integration and Deployment
ACCPAC CRM provides businesses with the freedom of choice that is not available with other CRM systems, including database support for IBM DB2, Microsoft SQL Server, Oracle, and Sybase, as well as integration with Microsoft Outlook and Lotus Notes.

Furthermore, unlike and other online-only services, ACCPAC CRM offers businesses reliable, hosted CRM with the key option, first introduced to the market by ACCPAC in August 2003, to move to on-premises deployment at any time, for any reason, with all data and customizations fully intact.

In addition to this freedom of choice, ACCPAC CRM continues to offer other key differentiators from many competing solutions, including:

  • Local service and support through an established, growing, worldwide channel of more than 800 ACCPAC CRM Solution Providers, Certified Consultants and Development Partners;
  • Bi-directional integration with back office accounting;
  • Support for wireless devices such as PDAs and cell phones;
  • A growing number of advanced customization capabilities, and;
  • Affordable, competitive pricing.

About ISM

Founded in 1985, ISM Inc. offers strategic adviser services and research to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation, White Papers and CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall in 2002 and 2003. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, and United Way of America; ISM’s government clients include Communications Security Establishment National Reconnaissance Office, National Security Agency, and the US Postal Service.


ACCPAC International, Inc., a subsidiary of Computer Associates International, Inc. (NYSE: CA), provides small and mid-size businesses a broad range of end-to-end business management applications designed to enhance customers’ competitive advantage. Product lines include ACCPAC CRM, ACCPAC CRM SalesTeam, ACCPAC Advantage Series, ACCPAC Pro Series, ACCPAC HR Series, ACCPAC Business Analysis Suite, ACCPAC eTransact, ACCPAC Exchange, ACCPAC Warehouse Management System, ACCPAC ePOS, ACCPAC Insight, Simply Accounting, ACCPAC FAXserve and ACCPAC Messenger.