Best Software Extends Elite CRM Industry Status
Scottsdale, Ariz. (March 10, 2004) – Best Software, Inc. today announced that SalesLogix®, the company’s industry leading customer relationship management (CRM) software solution, has been recognized with two awards for product leadership in the small and medium business (SMB) CRM software market.
Information Systems Marketing Inc. (ISM), a CRM consulting firm providing comprehensive advice and CRM software evaluations, has named SalesLogix version 6.1 among its Top 15 Small and Medium Business CRM Software Packages for 2004. The award, which serves as a standard for the CRM industry, was presented at the DCI CRM Conference & Exhibition in Chicago, IL by Barton Goldenberg, co-founder and co-chairman of the conference and president of ISM.
“Best Software is to be praised for obtaining another Top 15 CRM software honor from ISM,” said Goldenberg. “Our benchmark testing is comprehensive and strenuous, allowing only the elite CRM solutions, such as SalesLogix, to make our short list of solutions that we actively recommend for implementation.”
SalesLogix was chosen as a top CRM software solution after the ISM Software Lab put a field of CRM packages through intensive testing. Each CRM package was evaluated on 202 selection criteria, including 105 business functions, 47 technical features, 33 implementation capabilities and 17 user-support features.
CRM Momentum Continues with Product of the Year Honor Technology Marketing Corporation’s (TMC®) Communications Solutions® magazine, the premier Web publication and newsletter in the communications industry, has also recognized SalesLogix version 6.1 with its “Product of the Year” award. The publication’s editors cited SalesLogix technology and vision as key criteria for the selection. SalesLogix attributes including Oracle database support, Support functionality and Web performance were further examined to secure this honor.
The SalesLogix CRM product suite is designed specifically for small and medium-sized business. It has a history of being easy to use that stems from its ACT! heritage – the best-selling contact and customer manager from Best Software that tracks and manages relationships by placing valuable information in front of the user, when it is needed most. SalesLogix delivers integrated Sales, Marketing and Customer Support automation solutions with low cost of ownership, rapid time to productivity and high return on investment. Flexible and easy to use, SalesLogix readily accommodates growth and changing business requirements.
Best Software is the worldwide small business CRM applications market leader, owning a 25% share as recognized by Gartner, Inc. Best Software recently announced that its UK-based parent company, The Sage Group plc, completed the acquisition of ACCPAC International, Inc., a leading accounting, CRM and Internet-hosted solutions vendor. ACCPAC adds a global base of approximately 540,000 customers to the combined Best/Sage customer base, and brings a hosted offering to go with the company’s desktop solutions and award-winning ACT! and SalesLogix product lines.
About Best Software
Best Software offers leading business management products and services that give more than 1.7 million small and mid-sized customers in North America the insight for success throughout the life of their business. Its parent company, The Sage Group plc (London: SGE.L), supports 3.1 million customers worldwide and has revenue of approximately $890 million. For more than 25 years, Best Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra, ACT!, CPASoftware, FAS, MAS 90, MIP, Peachtree and SalesLogix, among many others.
