Best Software Announces Name Change
Launches Sage Software Name
(May 30, 2005) – Best Software announced recently that they have adopted the new company name Sage Software.
As announced in March, Best Software is adopting the name Sage Software for consistency with its parent firm, the Sage Group plc (SGE: L). The transition began in May with awareness building with the firm’s business partners. Communications with its customers will begin in the next 30 days, and the full transition is targeted to be complete by March 1, 2006.
As part of the branding transition, the company will also add the Sage name to its product naming structure as major new releases occur—several of which are being announced at Insights.