Sage Nonprofit Solutions is now Abila!
The new name for Sage Nonprofit was officially announced
New York, NY – July 15, 2013 – Earlier this week, Sage Nonprofit officially announced their new name – Sage Nonprofit Solutions is now Abila, a company dedicated to serving dynamic nonprofit organizations and government agencies through high-value solutions that simplify and streamline processes.
Acquired in March by Silicon Valley-based private equity firm Accel-KKR from Sage Group PLC, the Austin-based company is unveiling a new brand identity and vision including significant new investment in its technology, professional team and marketing initiatives.
“Our new name, our refreshed mission and direction is all about fueling our future and growth. We have an incredible foundation from which to build from,” said Krista Endsley, CEO, Abila. “With Accel-KKR’s backing, and a new independence, we have the opportunity to drive innovation, customer engagement and communications- elevating and extending who we are as a company.”
As part of the forward momentum following the acquisition, Abila is on track to increase its Austin-based workforce by 20 percent in 2013 to a total of 150 employees. Key positions added thus far include new executive leadership in marketing, finance and IT. With the acquisition, Endsley was named CEO following four years as the senior vice president and general manager of Sage Nonprofit Solutions.
With the rebranding, the company has developed a new logo, website and corporate identity. Abila has also redefined its product roadmap and enhanced a number of marketing initiatives to better showcase its experience and insight into nonprofit organizations and government agencies.
“We are redefining who we are as an organization. However, our team, and their dedication to helping our clients achieve their goals, remains the core of what differentiates us in the market,” continued Endsley. “While changing our brand, the underlying drivers of service remain central to what makes us distinct.”
Abila offers a range of award-winning solutions: fund accounting, donor and grant management, fundraising, relationship management and more. The company’s clients include leading nonprofits, government agencies, associations, membership organizations and higher education institutions throughout North America.
Learn more at www.abila.com.