Evaluating Digital Marketing Programs

Digital marketing is a broad topic that is a significantly undervalued tool in the B2B sales and marketing tool kit.

In this session, we will walk through the key trends and approaches that B2B companies can apply to help drive growth, success and efficiency in their sales and marketing.

Ask yourself the following questions. If the answer to any of these questions is yes, then be sure to watch this informative session:

  • Do you want more leads for your sales team?
  • Do you want to increase the retention rates of your existing customers?
  • Do you want to ensure that your customer base is educated and up to date on your latest products and services?
  • Do you want to reduce your cost of customer acquisition?
  • Do you want to be able to actually measure the ROI on all your marketing programs including print, tradeshows and events?
  • Do you want to be able to collect feedback from your clients in the form of surveys and questionnaires?