There is a new reality in the world of business today which involves both how people acquire information and how they transact.

Firms that are adjusting to this new reality are now facing other realities that involve technology, process and culture inside their organizations.

In order to understand how to deal with these realities it is important for partners to have a view of where the profession stands in terms of business development and marketing in relation to the market as a whole.

Access this whitepaper and discover why certain firms are now making great strides by adopting traditional methods not widely used in the accounting profession.