Sage X3 eCommerce and The Benefits Of Bi-Directional Order Sync

B2B eCommerce is accelerating as the preferred mode of purchase for most buyers. According to research from McKinsey, millennials now influence 60% of B2B buying decisions, and 75% of B2B buyers prefer online purchasing and remote sales interactions instead of in-person purchasing.

B2B Purchasing Preferences

When it comes to the B2B purchase process, 57% of the entire funnel takes place prior to engaging with a live-person, and this trend is only expected to become more firmly established in 2022. A whopping 96% of B2B Companies are already planning to change their go-to-market strategies, and are committed to increasing spending on digital selling channels.

However, while many B2B companies recognize the need to sell online, most aren’t fully capable of delivering a satisfactory customer experience. To drive adoption toward this eventual channel, B2B Merchants need to provide their customers with a self-service option or portal.

Adopting a customer portal leads to less friction in the merchant-customer relationship, reducing the need for back and forth emails and offline communication like phone calls, and making it easier for both customer and merchant to spend their time on more impactful activities than tracking orders.

A portal is more than a sales website. Alone, a website provides merely a single-faceted customer interaction. Likewise, an ERP doesn’t improve the situation — unless it is fully integrated and supports bidirectional syncing of critical order information between your customer facing site and your back end.

Bi-Directional Sync With Sage X3 erpCommerce™

When someone places an order on your website, is your ERP instantly updated? Are you able to get orders out in a timely manner, and track inventory in real time? Or does slow syncing cause bottlenecks for fulfillment and disappoint customers with late out-of-stock notifications?

With Pixafy erpCommerce™ powered by Boomi, orders placed on Adobe Commerce (Magento) can be synced to Sage X3 ERP for fulfillment, streamlining operations. Orders placed in Sage X3 can be synced back to Adobe Commerce, improving customer experience by giving them complete visibility into their online and offline order history.

This gives your company the structure required to provide your customers with full and up-to-the-minute visibility into their account and transaction history. Our erpCommerce™ already natively syncs invoices for online orders and their associated shipments and invoices.

By syncing in your offline orders, you can allow erpCommerce™ to also import shipments and invoices for those orders. Shipment importation lets you set up triggers so that customers can be notified when their items are shipped and informed of the tracking information for offline orders.

In addition, imported invoices deliver real time visibility into their statuses, allowing you to accelerate AR processes by leveraging payment configurations. Your customers can make online payments against open invoices/balances associated with their offline orders, consolidating and streamlining their post-sale experience.

Benefits of Sage X3 ERP & eCommerce Bi-Directional Order Sync

Syncing across order touchpoints provides a range of benefits for you and your customers:

Reordering

Since most B2B buyers come to a website knowing what they want to order already, giving your customers access to their complete order history lets them add specific items or all items from a previous offline order to their online Shopping Cart in one click. They can even view a consolidated list of all items purchased across all orders to create a “My Products” list that can be viewed and selected from as needed.

Order Editing

Formerly, Adobe Commerce/erpCommerce™ wouldn’t allow customers to edit orders after placement; they would have to completely change their order and start again. Bi-Directional Order Sync makes it possible to edit orders placed in Adobe Commerce by syncing to Sage X3 ERP , which can then be used as a Single Source of Truth. Any customer-requested edit is completed in Sage X3, the original Adobe order is automatically canceled and the new Sage order imported as replacement, and all fulfillments and invoices flow into the new record seamlessly.

Personalization

Adobe Sensei technology is native to erpCommerce™, and driven by offline purchase data, allowing you to personalize featured content, products and promotions based on what your customers have previously bought from you, driving their attention to new offerings and other related products.

To learn more about erpCommerce™ for Sage X3 watch this 2-minute overview video

For a more detailed look at Sage X3 Bi-Directional Sync visit here.