Sage CRM – Marketing Automation
In an era where your competition is just a mouse-click away, marketing teams face new challenges. Consumers have unlimited choices about with whom, how and when they will do business. The biggest challenge is far greater than finding new customers— it’s also about understanding customers and retaining them, learning from past mistakes and bringing customers back.
Campaign Management
SageCRM (formerly Accpac CRM) provides the tools to manage all the components of your marketing campaigns and helps you make better decisions about what your customers want and what they respond to. Assign, schedule and track marketing activities within a campaign—and view every detail of each campaign at a glance. SageCRM allows marketing teams to target unlimited analysis driven demographics with customer-specific direct marketing campaigns. Accpac CRM provides the tools for marketing teams to easily create new target lists from selected criteria, re-use successful campaign lists or import mail-house lists. The integrated mail-merge function allows you to merge documents with target-customer lists. Once these lists are created, Accpac CRM Marketing automatically creates a record in the customer account, attaching the marketing piece to the account and document library for telemarketers and support representatives to access. Launch a campaign and capture prospect responses—providing a view of what you potential customers respond to and what they want. Or, if you are marketing to your current customers, simply track the date and call-to-action to which they’re responding. Campaign responses are rolled into a management view for analysis through reporting and graphing capabilities. Building lasting—and more profitable—customer relationships means identifying, executing and replicating effective marketing initiatives across all of your company’s sales channels.
Marketing Evaluation Tools
With SageCRM, management can report on campaign status and evaluate return on investment (ROI). Analyze marketing campaigns by lead source or evaluate other important campaign details by using sophisticated tools and reports. SageCRM not only tracks response rates, but also let’s you match sales revenues to specific campaigns providing immediate evaluation of ROI. Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and the target prospects. Determine what your customers and prospects want and retain that information to assure future marketing campaigns are more effective. SageCRM allows you to analyze and modify campaigns, ensuring improved return results, quality of the responses and creating more sales opportunities. Eliminate the guesswork in your marketing, and put your company’s marketing resources to their best use.
SageCRM Marketing is a fully integrated component of SageCRM. Other elements of SageCRM include Customer Care and Sales Force Automation.
