Video

Video Marketing Packages

• Video FAQs: Concise and informative stylized answers to frequently asked questions used to creatively explain complex information.
• Executive Branding: If you are an executive, you are your own brand. We can help you discover your story and proudly highlight your strengths.
• Social Media Campaign: Social media is about interaction. Draw others into your world. This could be one video or a campaign (aka web series). Get people talking about your brand.
• Event Story: Creative depiction of an event told in whatever style you like from a documentary to a movie.
• Video Press Release: This is not an “old school” Video News Release (aka VNR). The Mad Bear version of a press release may not even be a press release at all but instead a whole YouTube channel full of engaging and informative content.
• Training Video: Engaging and vibrant videos that communicate seemingly uninteresting concepts in creative and appealing ways. Training videos do not have to suck!
• Team Building Video: Memorable moments are conveyed using metaphors, inspiring stories and famous achievements to build camaraderie.
• Community Service Video: Showcase your company’s contributions to society and build an audience around good will.
• Product-Launch or Demo Videos: Communicate the benefits of your product in a way that will generate buzz and conversions.
• Video Testimonials: Customers and thought leaders speak passionately about your brand or in areas that surround your brand. These timeless and compelling words emotionally connect with an audience to increase the credibility of your brand and/or encourage an action.
• Company Introduction: Clever and crisp ‘about us’ videos as a standalone on a website or addendum to communicate the heart of your brand’s story.
• Fundraising Campaign: In today’s economy fundraising can be challenging because people are watching every dollar they donate. They want to be certain that their hard-earned money is making a big difference in the world. Our videos tell your organization’s story in such an honest and real way that they will earn the viewer’s trust and make them more likely to contribute generously.

Ways to Engage

• Video Presentations: Engage your audience with a story. This approach could be used at the beginning of an event or even as part of a pitch.
• Web Series: A video doesn’t have to be about a brand directly to give it lift. Create an experience for viewers around a brand to generate buzz.
• Crisis Communications: Something bad has happened, who better to have on your side than a team of people who have spent years covering news. We know the questions that need to be addressed because we have asked the same questions.
• Video Recruiting: Are you looking for the right candidate for a job? Do you want to get folks excited about playing a role or even volunteering their time for a project? A video can give you a sense of who the person really is….
• Internal/Corporate Communications: Use a story to engage and help people within a company remember key details and stay on the same page. Our approach really embraces your corporate culture.
• Meeting Videos: Mad Bear’s approach to a meeting would go beyond just capturing what was said… we would then digest it and compile it into a concise highlight video. A news story if you will.
• Mobile Video: Mobile is the largest growth area online. Take advantage by using videos that are designed specifically for a mobile audience.
• Video Blog: Our staff relies on the thousands of news stories we have done to help your brand learn how to communicate its story and get comfortable communicating it in front of a camera.
• Digital Signage: Sometimes silence is one of the best ways to tell a story. This is a must for the creation of any form of digital signage whether the video will be shown in a barber shop or Times Square.
• Branded Web TV Series/Show: This is an integrated online video marketing strategy, that allows a brand to get in front of its target audience with stories and interviews the target audience wants to see.
• Viral Video: Is the goal millions of views or is it more important for the video to go viral within a targeted market? We can help you decide.