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Tag: SEO

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Tag Archive: SEO

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A Quick Guide to Conversion Rate Optimization (CRO)

Conversions, Sales, or Leads are some of the primary objectives for any marketing or SEO campaign. Conversion Rate Optimization (CRO) is the process of using analytics and user feedback to improve the overall user experience from the start to finish…

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Search Engine Optimization (SEO) Tips for Accounting Firms

Many accounting (CPA) firms usually overlook advantages of Search Engine Optimization (SEO) for their website. There are number of potential clients searching for professional accountants and CPA’s online. SEO can help to attract more prospective clients to your firm or…

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Performing In-Depth SEO Competitor Analysis

If you are targeting search engines to generate most of your visits, leads, or sales; knowing and analyzing your online competitors is one of the most important tasks to perform. In this post we will outline some of the key…

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Best Practices for Tracking Email Clicks Using Google Analytics

Email marketing is one of the most useful marketing tools used to generate valuable traffic and sales for e-commerce websites. Being such an important part of marketing, tracking click thrus and webpage visits through email can be very helpful to…

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Tracking Organic Website Traffic after Google’s “Not Provided” Policy Change

Back in 2011, Google changed their policy to encrypt (hide) any keyword data through its search engine. You may have noticed that more and more keywords are being listed as “not provided” in your Google Analytics account. This has caused…

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Optimizing E-Commerce Websites for Better Search Engine Rankings

E-Commerce websites come with some built-in functionality for an easy shopping experience, but these extra features generate some red-flags when it comes to making a website search engine friendly. Most e-commerce websites have the same optimization issues, such as duplicate…

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