Today’s modern wholesale distribution companies are maximizing the use of CRM (Customer Relationship Management) technology well beyond the common feature sets of tracking communications, emails, customer details, and sales tracking – resulting in key strategic operational improvements across their entire organization.

In this on-demand webinar, we will illustrate these cross-functional, bottom line improvements and demonstrate why growth-minded distributors are moving to next-generation CRM. Key areas of focus will include:

  • Next-gen CRM’s comprehensive 360-degree view of customer interactions
  • Using CRM to bridge communication gaps between service, sales and operations
  • Sales process automation, from order processing to invoicing
  • Real-time visibility into inventory levels, fostering seamless integration with CRM and ERP systems
  • Robust analytics and reporting to facilitate data-driven decisions