View this recorded webinar for an overview of how to choose the right marketing automation platform.
We’ll discuss a number of key factors that should be considered prior to and after adoption, including:
- What marketing automation is and how it works
- Common pitfalls in choosing a vendor
- Why it’s a mission-critical technology for marketers
- Top marketing automation platform adoption cases studies
- Emerging trends in the marketing automation marketplace
- A framework for assessing current process needs and evaluating offerings against your priorities