View this recorded webinar for an overview of how to choose the right marketing automation platform.

We’ll discuss a number of key factors that should be considered prior to and after adoption, including:

Topics include:

  • What marketing automation is and how it works
  • Common pitfalls in choosing a vendor
  • Why it’s a mission-critical technology for marketers
  • Top marketing automation platform adoption cases studies
  • Emerging trends in the marketing automation marketplace
  • A framework for assessing current process needs and evaluating offerings against your priorities