How and Why CRM Integration with Marketing Automation is Necessary for Success

The single most important criteria for sales and marketing success is the alignment of the two teams. To facilitate the alignment, it is essential for marketing automation platforms to integrate and communicate with the sales CRM from day one.

This whitepaper guide will walk you through why system integration is important, how it works and B2B best practice tips. Topics include:

  • What is Marketing Automation?
  • Why you should integrate Marketing Automation and CRM?
  • What to look for when selecting a Marketing Automation platform?
  • What comes next after integrating the two platforms?