Only 55% of marketing executives currently have a positive outlook for their companies, according to a recent survey. This is largely due to rising costs, supply chain disruptions, and skills shortages across departments. To help find success in this environment, manufacturing executives can consider deploying their CRM systems beyond basic sales pipeline management, which can help generate massive opportunities for cross-functional efficiency gains.

This playbook reveals how modern CRM can transform from a sales tool into enterprise-wide relationship management that unifies disconnected systems and eliminates costly operational silos.

Download this playbook to discover:

  • How disconnected systems between customer service, sales, marketing, and production create alignment gaps that impact cash flow, margins, and customer experience
  • Why modern manufacturers require more collaborative customer relationships than traditional fixed-price product sales, demanding CRM beyond basic pipeline management
  • The shift from viewing CRM as sales-only software to relationship management that spans prospects, partners, vendors, and internal stakeholders across all departments
  • Must-have CRM capabilities for manufacturers: unified architecture, embedded AI automation, strong ERP integrations, and flexible no-code customization
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