The CRM ROI Fallacy – Why We’re Measuring the Wrong Things
Every quarter, executives approve customer relationship management (CRM) investments based on a fundamental miscalculation. They’re measuring license costs against projected revenue lift but missing the biggest variable in the equation: human behavior. The standard pitch sounds compelling: “CRM investment of…
Your CRM Could Be Solving Problems Across Your Entire Manufacturing Operation
Is your CRM software helping your sales team while holding back the rest of your business? In many manufacturing companies, Customer Relationship Management (CRM) software lives in a clearly defined box. It’s where the sales team tracks leads, manages pipelines,…
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How CRM Integration Boosts Manufacturing and Distribution Efficiency and Customer Retention
Your ERP system transformed back-office operations, but it addresses only half of your business equation. While ERP excels at post-sale management, it leaves a critical gap in managing relationships that determine customer loyalty versus defection. In B2B manufacturing and distribution,…
Simplifying CRM Adoption
What if the Customer Relationship Management (CRM) technology your organization invested thousands of dollars in to streamline operations and boost revenue is sitting unused by the very people it was designed to help? Projects with strong change management and user…
Power Up Your Business with Creatio 8.2 Energy
Creatio, global vendor of a leading sales, customer service and marketing CRM, recently announced the release of Creatio 8.2 Energy. Combining the capabilities of next-generation AI tools with a powerful no-code platform, Creatio stated in a recent event that this…
How Distributors Can Thrive in Change with the Help of Digital Solutions
Distributors are facing a growing number of labor challenges, including worker shortages, difficulty recruiting high-quality candidates, retention of current employees, and others. In a 2022 Baird-MDM survey, 26% of respondents stated that labor and productivity issues were the biggest risk…
Intelligent Pricing as the Cornerstone of Your Distribution Pricing Strategy
Intelligent pricing is a data-driven approach used by many of today’s small-to-mid-sized distributors that provides optimal pricing based on historical buying behavior, real-time demand, location, and other factors. As more distributors seek better ways to maximize profitability, strategic pricing has…
Six Reasons Next-Generation CRM Should Be Part of Your Technology Roadmap
Today, only 25% of small and medium-sized businesses (SMBs) use a customer relationship management (CRM) solution, and just another 10% report that they plan to implement a CRM system this year.1 This finding is understandable for a few reasons. First,…
The Purpose of Modern ERP in an SMB Technology Roadmap
When it comes to small-to-medium sized businesses (SMBs) deciding what technology could have the most impact on their business, it’s the replacement of their legacy Enterprise Resource Planning (ERP) that winds up topping the list of priorities today. Why do…
Your Technology Roadmap and the Role of the CIO
While leadership within many small to mid-sized businesses (SMBs) today demonstrate extensive business experience, they can lack the IT experience needed to align technology decisions with business strategies and goals. Such a scenario is understandable. These smaller companies may have…
Five Signs Your Technology Roadmap is Incomplete
As we discussed in a previous article, a formal technology roadmap is often lacking among small-to-medium-sized (SMBs) organizations, leading to a reliance on manual, paper-based processes, legacy technology, spreadsheets, or other homegrown systems that dilute the business’s ability to compete…
Industrial Equipment and Design Powerhouse Takes Innovation to the Next Level
As their highly-customized ERP and CRM applications reached the end of their functional usefulness for the wholesaler, HOJ Innovations did what it does best—it looked to technology for solutions. When “innovation” is part of your name, you’ve already set the…
SMBs can Make Smarter Investments with a Technology Roadmap
How You Can Save Money with a Complete Technology Roadmap Many small to mid-sized businesses (SMBs) don’t have a formal technology roadmap that aligns and plans their use of digital tools with their business goals. In fact, one research study…
Microsoft Dynamics CRM Tip: How to Quickly Create a Quick Campaign
In this video our Microsoft Dynamics CRM expert will walk you through how to create marketing lists, add members to marketing lists, create email templates, and lastly how to create an email Quick Campaign within the marketing list. Contact Us…
