Salesforce Einstein: CRM Artificial Intelligence

By: | Category: CRM, News

The World’s #1 CRM Company Now Has Its Own Artificial Intelligence (AI)

This week, Salesforce introduced Einstein, named after the famous scientist Albert Einstein, Einstein is positioned to be the brain of every Salesforce client. The service will deliver the most scientific artificial intelligence capabilities by leveraging all the data in Salesforce to train predictive models. How do we know this? Einstein is powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery. Plus, a team of more than 175 data scientists worked on Einstein to make sure it delivers a more customized and personalized experience for every customer across sales, marketing, service, commerce and more.

How About Your Own Personal Scientist?

Marc Benioff, chairman and CEO, Salesforce referred to Einstein as “every customer’s data scientist”. There is an Einstein for everyone, Marketing Cloud Einstein, Commerce Cloud Einstein, Community Cloud Einstein, Analytics Cloud Einstein, IoT Cloud Einstein, Sales Cloud Einstein to help sales rep close the best deals, and Service Cloud Einstein to help service agents improve productivity. With its unique predictive capabilities, Salesforce Einstein empowers everyone to discover insights, make relevant predictions and intelligent recommendations, and automate workflows to speed up and simplify jobs.

There’s more! Salesforce Einstein also enables everyone to build AI-powered apps that get smarter with every interaction, using clicks or code. No wonder Beniof dubbed it “AI for Everyone”.

Get Smarter with Every Interaction

Salesforce is forming a research group focused on accelerating AI Innovation in the company. General manager of Salesforce Einstein John Ball commented on the  revolution occurring in artificial intelligence. AI is creating innovative ways for people to engage with technology and with one another. Companies like Google, Facebook, Apple, Netflix and Shopify already uses AI techniques such as natural language processing, deep learning, and facial recognition. With Einstein, Salesforce is indeed delivering the world’s smartest CRM.

Einstein will be showcased at next month Dreamforce Salesforce annual event for organizations to see how they can get smarter and more predictive with their customers.