CRM For Manufacturing: 3 Key Areas that Directly Impact Operational Performance
Many manufacturing firms have made investments in Manufacturing CRM Software to help manage their sales processes. They’ve put in place opportunity and quoting management, activity tracking and often analytic tools to measure potential sales and pipeline. As a result, most see an increase in win rates, lead conversions and average lifetime value of customers.
But despite these efforts and investments in manufacturing CRM solutions, many continue to ask what more they can do to improve operational performance and especially around the areas of customer retention and satisfaction.
One of the most overlooked areas for improving not only customer satisfaction, but operational performance as well, is in customer service and inside sales. In the past 12 months, we have worked with numerous manufacturing firms to help refine, automate and streamline activities in these areas. The results: their client issues are addressed faster, with fewer internal resources being required and with fewer long standing, open issues that cause customer dissatisfaction.
In a new white paper we have outlined three key areas every manufacturing company should evaluate and prioritize. These key operational improvements can be adopted using features and functionalities found in all the best CRM for manufacturing solutions and will help achieve faster results with fewer internal resources being required and with fewer long standing, open issues that cause customer dissatisfaction.
With these simple steps, manufacturing reps will get the most out of your CRM system:
#1 Prioritizing Issue and Incident Management
#2 Incorporating Part and Consumable Order Management Into your CRM Solution
#3 Bringing the front of the house and back of the house together.
For a more in depth look at these three key areas and how to use CRM to optimize customer retention and satisfaction, access this White Paper on optimizing your investment in CRM for Manufacturing.